Documentation

Promoting on the Fair Advertising Network (F.A.N)

Overview

Using the Fair Advertising Network is a cost effective strategy to supplement game downloads. Charges are fixed per day regardless of clicks or impressions, so you know how much you are spending on advertising.

Create a Promotion

Promotions are created by selecting the game to promote and clicking New at https://wirthwhilegaming.com/developer/promote.

Field Description
Promotion Name A reference just for you to easily find a promotion.
Title A short title that advertisers may choose to use when advertising.
Description A short description of your game that advertisers may choose to use when advertising. The length is short so that we can use this to tweet out your game and fit some other text with it.
Platform If your game is on multiple platforms select the platform that you want to be promoted on.
Image The advertising image to be shown for large ads such as interstitials. You may want to make this image specific to the platform it is being promoted on.

How charges are calculated

Every 24 hours your promotions will be analysed to determine the charges. There are 3 possible charges depending on how successful your promotion was during those 24 hours.

  • If you received any clicks during that 24 hour period, your balance will be deducted by 100 credits and some of those credits will be distributed to the advertisers.
  • If you did not receive any clicks during that 24 hour period but you did receive impressions, your balance will be deducted 10 credits.
  • If you did not receive any clicks or impressions during that 24 hour period, you will not be charged anything

Shareable Links

Any games you have created on Wirthwhile Gaming will be available to view on the URL:

https://wirthwhilegaming.com/game/view/[game_key]
These games will also have an associated download URL that will direct a visitor to the store where the game can be purchased. The URL is in the format:
https://wirthwhilegaming.com/game/download/[game_key]